How to deliver a memorable speech
From time to time, you may be required to speak to audiences of various sizes to inform, inspire, persuade, affect decisions, or stimulate action. Internally, you may find yourself speaking to a group of employees or colleagues; externally, you may address a community group, the press, or a service organisation. Of course, preparation is vital; but a poorly delivered speech can ruin weeks of careful groundwork. If you want to deliver an effective speech, then consider these key elements...
1. Try to control nervousness.
Top speakers are never free of nervous tension before their presentations - studies have shown that even pros like Bob Hope and Johnny Carson had increased heart rates just before they started their monologues; but those rates quickly returned to normal once the speakers were into their deliveries. Nerves are part of a good performance. Accept them. As well, learn to ease the tension through the process of auto-suggestion - the technique of imagining yourself in the speaking situation before the event. Having actually felt the natural anxiety beforehand, you are well on the way to controlling the ever-present jitters on the occasion.
2. Display confidence from the start.
When a speaker moves to the lectern, the audience will look, notice and listen. So start with energy and enthusiasm; smile; look pleased to be there; take your time; don't get flustered; make introductory comments without referring to your notes; and project your voice to the back of the room. Look relaxed, confident, and in command.
3. Establish rapport with the audience immediately.
Show that you're glad to be up-front; that you like the people in attendance and appreciate the opportunity to speak to them. Establish and maintain good eye-contact with as many people as possible. You can't go wrong if you begin by complimenting those present - for their professionalism, or for their success in a project being undertaken, or for their attendance, and so on. Make them feel pleased that you're there.
