95

How to make the best use of e-mail

E-mail is rapidly becoming the most powerful of communication tools. More and more people in business rely on desktop technology to communicate rapidly with colleagues and clients. Knowing e-mail etiquette is vital to maintaining a healthy electronic business relationship, however, and an e-mail policy in your organisation is essential if employees are not to abuse the privileges which e-mail bestows...

1. Be aware of these basic guidelines.

E-mail will work for everybody if the following basic rules are followed:

  • Watch your words. Remember that words can be misconstrued, so be concise and get to the point if you want to eliminate the need for follow-up e-mails to clarify earlier misunderstood messages.
  • Keep paragraphs short. Long chunks of text are difficult to read on-screen. Write short sentences, short paragraphs - and short e-mail messages if you want a quick response. Conciseness is always desirable.
  • Stick to one topic per message. The more topics in your message, the more likely that the reader will be confused and delay a response.
  • Minimise your 'CC's. It's easy, with the simple click of a button, to add people to your e-mail's distribution list. But send messages only to people who need, or want, to see it.
  • Remember: Once you click 'send', your message can't be retrieved. So be sure you won't regret what you've written.
  • Don't forget: Nothing is private. Even when a message is deleted, many software programs and online services can readily access it on the hard drive. Put nothing in an e-mail you wouldn't put in an office-wide memo.

2. Follow the e-mail etiquette rules.

By adhering to e-mail etiquette, you will become a better e-mail user and make life easier for recipients:

  • Avoid angering someone. If your e-mail contains antagonistic or critical comments (cyberspeak calls it 'flaming someone'), it can hurt and create problems. Keep your e-mails free of negative comments. Resolve problems face to face or by phone.
  • Sign each e-mail. Never assume people can identify you from your e-mail address. Always sign off at the bottom of your message, giving your name and position.
  • Never CAPITALISE sentences. Slabs of text in capital letters makes your message harder to read.
  • Think twice about sending unsolicited e-mails. Ensure your e-mails have value for the recipient. If they don't, they'll be viewed as junk mail, and deleted as soon as they're listed.
  • Minimise attachments. These take longer to download and eat up the recipient's computer memory. Mail lengthy documents.
  • Respect your chain of command. E-mail allows us to jump over our immediate supervisors and get straight to the top. Consider the consequences of such action.
  • Don't forward others' e-mails without their permission. Assume that the sender wanted only you to see it. Always check before you send someone's message to you elsewhere.
  • Use a meaningful subject line - ’New item for Ajax meeting agenda’ is more meaningful than ‘Re: your email of 6th July’.
  • If you attach files, specify in the text what they are so that the reader can ensure they are received.
  • Read and proofread the message before you send it. Sloppy e-mailers soon gain a reputation for carelessness.
  • Follow your e-mail up with a phone call if your e-mail is an important one, to make sure it was received and understood.

3. Be creative in your use of e-mail.

Apart from using e-mail for handing out assignments, checking progress, and passing on information, you'll be wasting a valuable tool if you don't creatively explore its potential. For example:

  • Try using e-mail to brainstorm. E-mail is great for brainstorming staff in different locations. Outline the objective and e-mail the challenge, together with a routing list, to the first person on that list who provides input and e-mails the next person. As the last person on the routing list, you can collate the accumulated responses.

  • Try using e-mail to improve morale and motivate:

    Offer help. If an employee is struggling with a problem, send an e-mail expressing your concern and offering support.

    Show appreciation. Send selected employees little notes to let them know you appreciate their efforts.

    Go over their heads. If someone helps you, send a short note to his or her boss, outlining the contribution. Send a copy to the employee.

    Share the credit. At day's end, identify something good that happened to you. Send a thank-you e-mail to a staffer who helped make it happen.