How to write a news release
1. Quotable quote
"Editors assign more space to news when media releases conform to press standards. These take into consideration style of writing, quality of writing, and the mechanical makeup of the copy. Many editors confess that they use some stories that are not as good in content as some they reject. Why? Simply because those accepted were received in a style that enabled them to be used with a minimum of editing."
2. Research says
According to Columbia 'Journalism Review', a survey of newspapers found that editors discard 47 per cent of stories they receive because they appear too complex. If you are not getting the media exposure you want, then perhaps your stories contain too much detail.
3. Here's an idea
Only issue news releases to newspapers and journals which will have a direct interest. Do not take the scattergun approach. You will be wasting your money and annoying the editors. …
