How to attract users to your website
There's much more to establishing a successful business presence on the Web than simply designing attractive web pages, getting them into cyberspace, and then simply waiting for customers to call. Whether your organisation is looking for hits on the website or for actual online sales, your aim should be to attract as many users, potential clients, or customers as possible to your site. Just what can you do to generate traffic? The following suggestions provide a good starting point...
1. Name your website sensibly.
Pick a site address that is easy to remember, has some relevance to your line of business, is short, and is spelt exactly the way it sounds - a site name that readily sticks in a client’s or customer’s memory is ideal.
2. Make sure your staff know your website.
The people most familiar with your organisation - your staff - are the best marketers of your website. Be sure to familiarise them with its contents and purpose, and of any additions made from time to time.
3. Keep promoting your website offline.
Add your web address (URL) to every piece of communication that comes from your organisation, right up there with phone/fax/postal details - on business cards, brochures, letterhead, press releases, fax cover sheets, signs, newsletters, and catalogues. And don't neglect traditional media. In all your advertising in journals, television, radio, and newspapers, be sure to include your URL. Catch your readers' attention with the advertisement, and refer them to your website for additional details, even for placing orders.
