How to make the most of online PR

1. Competition heats up for the advertising dollar.

Newspapers worldwide are experiencing a trend away from the traditional print edition in favor of information online. Sport, business news, weather, real estate, the cartoon—in fact, it’s a challenge to identify information that a print edition of the daily press carries that is not available online. Advertisers are now asking whether or not the daily printed press is the best value-for-money way of making contact with its targeted audience.

2. Communication @ the speed of light.

We know that the speed of light is 186,000 miles-per-second. But grappling with that number and associated concept can be quite a challenge. NASA has arrived at an interpretation that attempts to make sense of this speed. NASA explains that 186,000 miles-per-second means that in one second, light would ‘circumnavigate the equator approximately 7.5 times’. Maybe online communication is not that quick yet, but it’s a lot speedier than the printed word!

3. Wanted: A Chief Blogger.

You’ve heard of CEOs, CFOs, and COOs. Now there’s a new job title: it’s Chief Blogger.

While more than 10 per cent of Fortune 500 companies have public blogs, considerably fewer have Chief Bloggers. In 2008, Kodak became one of the first well-known companies to name a Chief Blogger.

If you’re on the lookout for an emerging opportunity, then here’s a new career path that has appeared—just for you? …