How to promote a code of ethical conduct

1. Viewpoint

"Einstein once said that he first gained insight into relativity by imagining himself to be a proton circulating 300,000 miles out in space.

Managers need a similar mental transportation device, a way of taking their moral vision beyond the incapacitating factors of ego, corporate image, role playing, bottom-line pressures, and expediently shortened time frames. The result will be a broader moral vision of business life to which both managers and the public are entitled."

2. Smile & ponder

Brother Absolm was a medieval English monk who was renowned for his honesty. Once he went to the Father and confessed that he had forgotten to say a certain prayer on a certain day.

‘But why do you tell me this, my son?’ the Father asked. ‘If you hadn’t, no one would have ever known.’

‘No, but I would have known,’ Absolm replied simply.

3. Viewpoint

"The reputation of a thousand years may be determined by the conduct of one hour." …